management Archives - Starter Inc.
Coding skills require constant use, and logically the more technical any CxO is the better the understanding behind various technical strategic decision making.
During my 20 years as a Startup entrepreneur, I’ve worked with some truly amazing folks that have inspired and taught me much. Unfortunately, as a hiring manager, I was not…
In terms of what you can plan for, revenue depends largely upon how well your product fits its market opportunity, how well received it is by customers, and the value that product delivers in the space. Once a company achieves relatively good fit, then it becomes possible to focus on improving margins and revenue, scaling the business, etc.
The KPI that is impacted most immediately by poor product/market fit and positioning is the CAC (Customer Acquisition Cost) — poor product acceptance means you need to resort to stuffing your product down your (probably few) customers’ throats, typically through hardball salesmanship and misleading ads — not cool!
The key takeaway is that no amount of sales and marketing spend cannot overcome a bad product.
Change Puts Us On a Collision Course It was 2004 and my company was in the tech doldrums of the early 21st century. In these pre-iPhone, pre-Web2.0 days things seemed…
Since the announcement of Steve Ballmer’s retirement as CEO of the mighty Microsoft, the blogosphere has been reporting on the visible struggles of the controversial company. Despite the skyrocketing value…
Why is a dollar from a customer worth more than a dollar from the bank or from an investor? The nature of the strings attached. Being in business means makin…
