business development Archives - Starter Inc.
In terms of what you can plan for, revenue depends largely upon how well your product fits its market opportunity, how well received it is by customers, and the value that product delivers in the space. Once a company achieves relatively good fit, then it becomes possible to focus on improving margins and revenue, scaling the business, etc.
The KPI that is impacted most immediately by poor product/market fit and positioning is the CAC (Customer Acquisition Cost) — poor product acceptance means you need to resort to stuffing your product down your (probably few) customers’ throats, typically through hardball salesmanship and misleading ads — not cool!
The key takeaway is that no amount of sales and marketing spend cannot overcome a bad product.
Change Puts Us On a Collision Course It was 2004 and my company was in the tech doldrums of the early 21st century. In these pre-iPhone, pre-Web2.0 days things seemed…
Business plans are like wills, nobody wants to do them but we all talk about how important they are. Simply having a mission statement, description of your product/services, competitive analysis,…
Barbarians at the Gate: Partnerships Can Include Competitors 2005 was the tech doldrums of the early 21st century. In those pre-iPhone, pre-Web2.0 days we needed to change something quickly. Revenues…
Opportunity Puts Us On a Collision Course As sure as the sun will rise tomorrow, if you have a great market opportunity, you will attract competitors. Sooner or later, blue…